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FREE $10K PER MONTH

TO ADVANCE YOUR MISSION

GOOGLE GRANTS FOR
NONPROFITS

Google Grants for Nonprofits is a unique program designed by Google to provide qualified nonprofit organizations up to $10,000 in FREE AdWords advertising credit per month. Pay-per-click (PPC) Advertising campaigns through Google Adwords are one of the best ways to significantly increase highly targeted traffic to your nonprofit website, create brand-awareness, and promote your mission at the top of relevant Google search result pages. What’s more, if a nonprofit reaches close to the $10,000 limit for a couple of subsequent months, the advertising budget gets increased to $40,000 per month!

$10,000 a month of free advertising?
What’s the Catch?

In addition to being able to qualify for the Google Grants program under Google’s selective application process, the biggest “catch” is that Google doesn’t provide any customer service or technical support to Google Grant beneficiary organizations. In other words, even if your organization does get approved for Google Grants, you will need a Google Adwords expert on board who can setup, manage and optimize your PPC campaign. That’s where we come in! We can help you maximize your clicks and get real results like those displayed in campaign below:

Google Grants Management Plans,
Features and Pricing

LOCAL

$250

Per Month

For nonprofits with a local focus

Up to $2,500 per month in 

Google Grants spend

Keyword research. Up to 250 keywords

 in campaign. Negative keywords.

Up to 3 ad groups in campaign

Up to 6 ads per campaign

Generation of conversion

tracking code

Monthly campaign performance report

Ongoing campaign optimization

by Google Adwords specialist

NO campaign setup fees. Convenient 

monthly payments.

6 month minimum commitment








REGIONAL

$500

Per Month

For nonprofits with a regional focus

Up to $5,000 per month in Google

Grants spend

Keyword research. Up to 500 keywords

in campaign. Negative keywords.

Up to 10 ad groups in campaign

Up to 15 ads per campaign

Generation of conversion

tracking code 

Monthly campaign performance report

Ongoing campaign optimization by 

Google Adwords specialist

NO campaign setup fees. Convenient 

monthly payments.

6 month minimum commitment








LARGE REGIONAL / NATIONAL

$1,000

Per Month

For nonprofits with a wider reach and

multi-region or national focus

Up to $10,000 per month in

Google Grants spend

Keyword research. Up to 1,500 keywords

in campaign. Negative keywords.

Up to 20 ad groups in campaign

Up to 30 ads per campaign

Generation of conversion

tracking code

Monthly campaign performance report

Ongoing campaign optimization by

Google Adwords specialist

NO campaign setup fees. Convenient

monthly payments.

6 month minimum commitment

Bi-weekly report meetings

Landing page (website) conversion

reporting and analysis






LARGE NATIONAL

10%

Of Monthly Award

For nonprofits with a wider reach

and national focus

Up to $40,000 per month in Google

Grants spend

Keyword research. Unlimited keywords

in campaign. Negative keywords.

Up to 40 ad groups in campaign

Up to 100 ads per campaign

Generation of conversion tracking code

Monthly campaign performance report

Ongoing campaign optimization by

Google Adwords specialist

NO campaign setup fees. Convenient

monthly payments.

6 month minimum commitment

Bi-weekly report meetings

Landing page (website) conversion

reporting and analysis

Landing page A/B testing for

conversion optimization

Geo-targeted campaigns

E-commerce campaigns

Geo-targeted campaigns

$1,500 minimum campaign

management  fee charged automatically

every month. Balance invoiced at

the end of the month.

If your organization prefers a payment method different than credit card or Paypal to subscribe to this plan, please CONTACT US.

What is Cause Populi’s Process for
Managing Google Grants Plans?

  • We will first work on submitting your Google Grants application and getting it approved. If you already have a Google Grants account, or if you were denied in the past, or if your account was disabled due to non-compliance, we will work with you and Google to get you to the next stage.

  • We will work with you to design a campaign strategy for your Google Grants campaign using Google Adwords

  • We will research the best keywords and key phrases for your niche and write compelling text ads to be used in your Google Adwords Grants campaign

  • We will launch the advertising campaign designed to maximize your exposure to your potential donors, members and contributors based on your campaign goals

  • A dedicated PPC specialist will continuously review and optimize your targeted keywords and ads to ensure that your nonprofit is reaching its maximum results

  • We will provide you with periodic detailed reporting and analysis that allows you to see just how many clicks and conversions are being driven by your Google Grants ad campaigns to your website

  • If you decide to stop the campaign at any time, we will return the campaign to its original status. Minimum terms apply. 30 days notice required for cancellation.

We waive campaign setup fees for nonprofits using our Google Grants management plans. Minimum term restrictions apply.