Pay Per Click

ONLINE ADVERTISING THAT

YOU CAN RELY ON

GOOGLE ADWORDS
‘PAY PER CLICK’ ADS

Google Adwords is a unique program built with the simple yet powerful premise of getting advertisers to be seen by customers at the very moment they are searching for the things they offer. You choose who, where, and how your ads are seen, and you select your budget. On top of that, advertisers only pay when customers click on their ad – therefore the term “Pay per click“.

There’s simply no form of advertising that is as targeted, powerful and trackable today. You can even see the performance and results of your campaign live at any time.Yet, most businesses fail at using Adwords, while attempting to develop and write Google Adwords campaigns that either don’t get enough views, clicks or customer acquisition – resulting in money losing campaigns. That’s where we come in. We can help your business succeed at using Adwords and increase your online visibility, engagement and customer acquisition. We also have specialized Google Adwords plans for nonprofits (known as Google Grants). Click here if you are a nonprofit.

Why would you advertise on Google?
What’s the benefit?

When you advertise on Google, you have an almost limitless array of advertising choices. From text to display ads, to a vast network of affiliated sites, you can not only bring in the billions of customers around the World looking for your goods and services – you can narrow it down to the users in your own neighborhood searching for you and your competitors!

It doesn’t matter if you are a small local provider of intangible services, or if you are an online product retailer, there is a Google Adwords strategy for you! Whether you are looking for qualified leads, enhanced visibility or increased sales, we can help. As certified Google Partners, we can help you maximize your ROI and get real results like those displayed in campaign below:

Google Adwords Management Plans,
Features and Pricing

Basic Adwords Plan

$500mo
For small businesses with a local focus
Up to $3,500 per month in Google Adwords spend
Keyword research. Up to 250 keywords in campaign. Negative keywords.
Up to 3 ad groups in campaign
Up to 6 ads per campaign
Conversion goals tracking
Ongoing campaign optimization by Google Adwords specialist
Monthly campaign performance report
NO campaign setup fees. Convenient monthly payments.
6 month minimum commitment

Pro Adwords Plan

$1,000mo
For medium businesses with a regional focus
Up to $10,000 per month in Google Adwords spend
Keyword research. Up to 500 keywords in campaign. Negative keywords.
Up to 10 ad groups in campaign
Up to 15 ads per campaign
Conversion goals tracking
Ongoing campaign optimization by Google Adwords specialist
Monthly campaign performance report
NO campaign setup fees. Convenient monthly payments.
6 month minimum commitment

Advanced Adwords Plan

$1,500mo
For medium sized companies with a wider reach and multi-region or national focus
Up to $15,000 per month in Google Adwords spend
Keyword research. Up to 1,500 keywords in campaign. Negative keywords.
Up to 20 ad groups in campaign
Up to 30 ads per campaign
Conversion goals tracking
Ongoing campaign optimization by Google Adwords specialist
Monthly campaign performance report
NO campaign setup fees. Convenient monthly payments.
6 month minimum commitment
Monthly report meetings
Real time analytics dashboard

Ultimate Adwords Plan

10%mo
For larger companies with a wider reach and national focus
Minimum of $25,000 per month in Google Adwords spend
Keyword research. Unlimited keywords in campaign. Negative keywords.
Up to 40 ad groups in campaign
Up to 100 ads per campaign
Conversion goals tracking
Ongoing campaign optimization by Google Adwords specialist
Monthly campaign performance report
NO campaign setup fees. Convenient monthly payments.
6 month minimum commitment
Bi-weekly report meetings
Real time analytics dashboard
Landing page A/B testing for conversion optimization
Geo-targeted campaigns
E-commerce campaigns
$2,500 minimum campaign management fee charged automatically every month.
Balance invoiced at the end of the month.

If your organization prefers a payment method different than credit card or Paypal to subscribe to this plan, please CONTACT US.

What is Cause Populi’s Process for
Managing Google Adwords?

  • We will first hold a “discovery” meeting to learn about your company, its products and services, your pricing strategies and any previous or ongoing advertising experience and results.

  • We will work with you to design a campaign strategy for your Google Adwords campaign

  • We will research the best keywords and key phrases for your niche and write compelling ads to be used in your Google Adwords campaign

  • We will setup and launch the advertising campaign designed to maximize your exposure to your target customers based on your campaign goals

  • A dedicated PPC specialist will continuously review and optimize your targeted keywords and ads to ensure that your campaign is reaching its maximum results

  • We will provide you with periodic detailed reporting and analysis that allows you to see just how many clicks and conversions are being driven by your Google Grants ad campaigns to your website

  • If you decide to stop the campaign at any time, we will return the campaign to its original status. Minimum terms apply. 30 days notice required for cancellation.